This is an Urbanscale Update titled “Keynoting the Cognitive Cities Conference, Berlin, 26th/27th February 2011,” written by Adam Greenfield in New York on the 23rd of November 2010.

Let’s face it: European design/technology conferences are thick on the ground. With a limited field of speakers who both have something interesting to say, and are able to express their ideas engagingly, it’s getting pretty hard for organizers to offer much in the way of genuine novelty. So my frank advice to would-be organizers is generally “Don’t bother” — not unless you’re entirely sure you’re capable of bringing something new to the table.

Our friends at Cognitive Cities certaintly seem to have jumped that hurdle. Their ambitious inaugural event, scheduled for late February, seeks to take the ideas proposed in the usual Keynote decks onto the streets of Berlin, there to see how they stand up, or fail to do so. I’m happy to be contributing a talk…and a little something special besides.

Find out more at http://conference.cognitivecities.com/.