We’ve just completed principal photography on the video we’re making to showcase our Farevalue cards, the project formerly known as PERRY.
It’s a funny position for us to be in. Making such videos is more or less de rigeur in interaction-design circles at the moment — due largely, I’d wager, to the influence of our friends at BERG and their not-so-secret weapon, Timo Arnall — and we don’t like to do anything just because it’s what’s expected of “firms like ours.”
Timo’s films, both the ones he makes for BERG and those he produces in support of his own Oslo-based projects, are dreamy little gems of artifice, so captivating that you can walk into a café just about anywhere in the week after one is released and stand a decent chance of hearing a random civilian discussing his work animatedly and enthusiastically. So it’s easy enough to understand why manufacturers of personal electronics, interaction-design agencies and those in related domains of practice might want to do something similar with and for their own work. Who doesn’t crave that kind of notice?